The Samson Lee Fiji label was launched in 2015. Inspired by the rich melting pot of traditional motifs across the Fijian cultural landscape and endemic marine life. Samson harnessed the power of social media to carve out a niche for himself on the Fiji Fashion scene. Armed with creativity, innovation and sturdy sewing machine; Samson Lee’s first garments were designed and sewn in his garage. Fast forward four years, the Samson Lee brand boast two new boutiques in the heart of the Suva business district.

In February this year, Samson Lee was awarded as Fijian Designer of the Year by the Fijian Fashion Festival.

Samson believes that our Fijian culture and heritage is key to our identity and strives to use fashion to keep our traditions and culture relative with our evolving fashion landscape.